Ep 51: How to Navigate SEC Marketing Rules and Avoid Violations

Episode 51: How to Navigate SEC Marketing Rules and Avoid Violations

Guest: Brian Thorp

Overview

Welcome to the Financial Advisors Want to Know Podcast! I’m Catherine Tindall, CPA with Dominion Enterprise Services, where we help financial advisors navigate income tax planning and compliance.

Today’s guest is Brian Thorp, Founder & CEO of Wealthtender, recognized as one of WealthManagement.com’s Top 10 Innovators & Influencers for 2024. Wealthtender is the first financial review platform helping advisors rank higher on search engines, build online authority, and grow their businesses.

Key Takeaways:

✅ Navigating SEC Marketing Rules: Advisors must comply with SEC rules, particularly regarding testimonials, third-party ratings, and disclosures to avoid enforcement actions.
✅ Avoiding Common Compliance Pitfalls: Proper disclosures (dates, criteria, compensation details) are crucial when using testimonials and accolades on websites.
✅ The Importance of Policies and Procedures: Firms need clear policies, updated Form ADV, and an unbiased client review process to ensure compliance and avoid cherry-picking.
✅ Leveraging Reviews for Growth: Compliant reviews boost trust and SEO, helping advisors rank higher on Google and attract new clients.
✅ Practical Compliance Tips: Gamify review and disclosure checks within your team and use centralized platforms like Wealthtender to streamline compliance and promotion efforts.

🔗 Connect with Brian

🌐 Wealthtender – Online Reviews Playbook
🔗 LinkedIn

🔗 Connect with Catherine

🔗 LinkedIn
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📧 admin@dominiones.com

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