Ep 48: The Future of Client Acquisition for Millennial and Gen Z Clients

Podcast

Welcome to the Financial Advisors Want to Know Podcast! I’m Catherine Tindall, CPA with Dominion Enterprise Services, where we help financial advisors navigate income tax planning and compliance.Today, I’m joined by Jack Boudreau, CEO & Co-Founder of Habits, a marketplace connecting financial advisors with HENRYs (High Earner, Not Rich Yet), DINKs (Dual Income, No Kids), and young families. Jack’s background in JPMorgan and Techstars gives him unique insights into how younger generations find and choose financial advisors.

Catherine Tindall, CPA

December 18, 2024

Episode 48: The Future of Client Acquisition for Millennial and Gen Z Clients

Guest: Jack Boudreau

Overview

Welcome to the Financial Advisors Want to Know Podcast! I’m Catherine Tindall, CPA with Dominion Enterprise Services, where we help financial advisors navigate income tax planning and compliance.

Today, I’m joined by Jack Boudreau, CEO & Co-Founder of Habits, a marketplace connecting financial advisors with HENRYs (High Earner, Not Rich Yet), DINKs (Dual Income, No Kids), and young families. Jack’s background in JPMorgan and Techstars gives him unique insights into how younger generations find and choose financial advisors.

Key Takeaways:

✅ Personal Over Brand: Younger clients prioritize personal connections with advisors over big-name firms.
✅ Clear Processes Win: A streamlined, client-friendly onboarding experience boosts conversion rates.
✅ Know Your Niche: A well-defined niche and tailored value proposition lead to better client acquisition.
✅ Be Decisive: The best advisors confidently say "no" to poor-fit clients and actively ask for business.
✅ Flexible Models: Offering AUM, hourly, or flat-fee service models helps cater to a diverse client base.